When it comes to network marketing we must understand something. This industry is filled of entrepreneurs or wannabe entrepreneurs who know nothing about marketing.
If you want to succeed at any business you must understand and be competent in the two key areas: marketing and sales.
To become a better marketer is simple, you have to understand people. Once you do, you will be able to sell more of your stuff. To expand on that, you will need to know what gets folks to take action. The best study a network marketer can take up is direct response marketing.
Another key understanding that a network marketer has to come to grips with is this. You are a business owner and not an employee. So therefore you get paid for creating value for others. Not accepting assignments to complete for a fee.
Being a business owner therefore requires an advanced skill-set. And you have to acquire specific knowledge in your chosen area in order to create value. The nice thing about network marketing is that most of this is already figured out for you and all you have to do is market and sell. That brings me to the next key skill – selling.
Selling is all around us. We’ve been doing it since we were babies. When we wanted something, whether we cried, pleaded etc. we were practicing sales and the art of persuasion. It is very important for network marketers to study sales and persuasion. There is big money in it.
Some key distinctions between selling and some of the things that give sales a bad rap are the following: Being overbearing and trying to twist someone’s arm to see your side. Selling is almost always consultative. Consider yourself to be a problem solver. You’re looking to solve your prospects problems. That’s it.
No need to make it more complicated than that. If someone says no, it’s just them saying they don’t know enough about what you have to offer.
Therefore you have to share the benefits. If you want someone to give you their big stack of money you should think in terms of sharing with them a big stack of benefits.
Most of the time when people say no to you remember it’s not you. It’s just that they don’t know enough and they don’t see the benefit in what you are offering. So always think consultant, sharing the benefits that are in it for them, and being a problem solver. And by the way, being a problem solver pays BIG money!
