My suggestion is to borrow copywriting and business writing books from a public library. Then if the book is one the reader enjoys and finds easy to learn from, splurge on a book purchase. I find great bargains on gently used books at http://www.halfpricebooks.com.

Collecting and studying direct mail can speed up the copywriting learning curve. T.V. commercials (particularly infomercials!)are a great way to gather effective headlines. There are also plenty of free and paid online copywriting tutorials. But before you spend your money or time on these, decide what kind of copywriting you want to learn first: SEO, direct response, ad copywriting, etc.

Then when you’re ready to challenge yourself, listen to radio ads and write down why the ad failed or succeeded at getting your attention.

Keep in mind that it might not be worth your time or expense to to do your own copywriting. In that case, you can always hire talented and experienced copywriters that focus on your niche market.

Sonya Carmichael Jones
http://www.marketingbuddha.com